Who we are

The Brave Kind Co. creates story-based tools to help children feel safe, seen, and emotionally supported.

Inspired by the real-life healing journey of our family, this brand was born out of love and a passion for helping kids everywhere navigate big emotions with softness, connection, and bravery.

With 11 years of experience in children’s mental health and a heart rooted in story, our founder Annie—alongside her husband Michael—set out to build tools that support both kids and caregivers, so no one has to face hard feelings alone.

The Brave Kind Co. stories are fictional works inspired by real emotional moments in childhood. Any resemblance to actual persons or events is purely coincidental. Our tools are designed to support emotional wellness, not depict specific individuals or situations.

A joyful family moment with parents and daughter laughing and running through a grassy mountain field. Surrounded by trees and peaks, this playful scene captures authentic connection, love, and emotional freedom—core to Brave Kind Co.’s mission.

Let’s Connect

We’d love to hear from you!